Monday 17 November 2014

ndm article

http://www.theguardian.com/media/2014/nov/14/changing-channels-top-end-bundles-rise-to-100-pounds-a-month 

Changing channels: cost of top pay TV bundles rises to £100 a month


Emilia Clarke as Daenerys Targaryen in Game of Thrones. The high production costs of such shows has  

This article is about viewers having to pay up to £100 a month in order to watch their favourite shows in packages bundled with broadband and phone lines. This has been given the go ahead because the cost of television is increasing and the increase in streaming services such as Netflix, therefore they have had to up their game. 

  • The new services, which offer shows any time and on any device, give consumers more viewing choice than ever before – but at a price. The top packages from Sky, Virgin Media and TalkTalk, which include all the best shows and broadband bells and whistles, all now cost more than £1,000 a year. 
  • The most recent figures show that BT’s overall average revenue per user has grown 7% year on year to £404 a year. Sky’s has increased from £504 four years ago to £574, while Virgin’s is £588 a year – up 2% year on year. 
  • To watch all Premier League football matches, plus shows such as Game of Thrones, House of Cards and the former BBC drama Ripper Street, consumers need to subscribe to Sky Sports and BT, Sky Atlantic, Netflix and Amazon Prime Instant Video, respectively. Buying just those TV services directly – without them being bundled with any packages that include broadband or telephony – costs about £792 a year, or £839 in high definition. That is on top of £145.50 a year for the BBC licence fee.
  • TV companies are “upselling”, so individuals are also buying more premium online services such as Netflix or better broadband. 

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