Reading Post bids a print farewell and welcomes an online future
This article is about a news company deciding to stop making and selling their newspapers as they believe online content is an easier way for people to access their news and the demand for print has fallen.
- One of the Post’s articles relates the paper’s 49-year history while another explains the virtues of its online future
- It was one of several titles launched by the Thomson Organisation in towns around the fringes of London. The Post, then a broadsheet, benefited from what was claimed to be the world’s first computer-controlled printing press. I think it was the first, or among the first, to publish in colour.
- Now Trinity Mirror aims, its says, to continue the Post’s legacy of being at the forefront of innovation by focusing on a digital-only approach, a change celebrated by Ed Walker, who has been appointed as publisher of getreading.co.uk.
- “The average adult in the UK who owns a smartphone (such as an iPhone) unlocks their phone more than 100 times a day, and by early 2015 the percentage of adults with a smartphone is set to pass 80%
In my opinion they are doing the correct thing as the future is more digital and it would be easier to innovate the digital reading post page to keep the audience interested in the news they give.
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