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http://www.theguardian.com/media-network/2015/jan/21/social-media-engagement-tv-ratings-fremantle

Social engagement now more important than TV ratings, says Fremantle boss


This article is about how social media is generated through shows such as Britains Got Talent and is more important than the show viewer ratings. The industry is showing a shift towards social media.

• Hindle – chief executive of digital and branded entertainment at the production giant behind The X Factor, Britain’s Got Talent and American Idol – said that the level of social engagement that shows drive has superseded TV ratings as the most important indicator of content’s success in the eyes of advertisers.
• TV “would be here for a long time” but described the change as a significant turning point for an industry in which social engagement would have been treated as an afterthought five years ago: “No longer is it: here’s a content idea we’re going to make, let’s produce it, put it up and then let’s think about the social engagement around it.”
• “A few years ago, the only things that mattered was ratings. Now what matters more is the level of social engagement around the content.”

This shows that social media has now become very powerful in determining how popular a show can be.