BBC News online to overhaul website and app
This article is about BBC news online to launch an updated version of their website which is suitable for accessing through smart phones and tablets as there is a rise in the use of new technology.
- 50-60% of all visits in the UK come from mobile or tablet users and that the current BBC website wasn’t designed with such users in mind. “The existing product, whilst very successful, has remained largely unchanged for the past three or four years.”
- The new app, for Android and iOS, is currently being tested by 2,000 users and Pembrooke says surveys of the current app, which is four years old, have “[told] us that people now expect more from the app, especially the range of content it offers”.
- The new app is expected to launch in January and will provide more video content, improved photo galleries and video playback as well as a “my news” section that will allow users to personalise their news stream. Pembrooke explained: “[Following] topics will initially be limited to users of the mobile app. If this proves to be a popular feature then we will look to extend this to work across the app and website so that your ‘my news’ section [will be available] across devices.”
- We need a cost effective solution that works for everyone, on all devices.”
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