ndm

http://www.theguardian.com/media/2015/jan/04/youtube-facebook-video-year-ahead

From YouTube to Facebook – will video be the one to watch in 2015?
 

This article is about how 2015 is going to change how media institutions spend their money. There will be more merging with other companies and growing brands. Video was the theme of 2014 and will probably continue to be so.

• Expect more investments in 2015 from Channel 4, which has set up a growth fund to help support emerging indies who want to retain their independence.
• A couple of trends will continue that have been going on for some time. The most obvious thing is the demand for physical newspapers. The second is the rate of growth in digital may slow down and plateau.
• The biggest challenge goes back to the scale of newspapers. How much income is actually coming in and what kind of scale of newsroom can the publisher afford to run? Five to ten years from now will we have the same number of large operations in play?
• There’s no better time than now to be a big YouTube star: in 2015, the mainstream media will continue to recognise that these individuals have massive audiences, and the potential to move and activate those massive audiences. Someone like Grace Helbig is going to have her own late-night talk show on [TV channel] E! next year.
• Listening to radio through the television will continue to plateau, while internet radio will continue its solid, though unremarkable, growth.

Each type of media platform will continue to grow with a few innovations made, this will involve merging or investing in companies and buying ideas of each other. There will be massive competition in each platform especially TV.