Sunday 18 January 2015

ndm

http://www.theguardian.com/technology/2015/jan/14/facebook-at-work-social-network-launches-pilot-for-companies

Facebook at Work: social network unveils 'pilot' for companies

 Facebook at Work is launching for iOS and Android initially.

This article is about how people could be using Facebook at work, however now involving personal profiles of individuals.

  • Many companies still ban staff from accessing Facebook during office hours, but the social network is hoping to win over the corporate critics with Facebook at Work, a version of its service designed for use within companies.
  • The new service launched on Wednesday as a test for “pilot partners”, whose employees will be able to download the Facebook at Work mobile application for iOS or Android devices, as well as using its website.
  • It is Facebook’s move to compete with existing workplace communication and collaboration tools from big technology companies like Google and Microsoft, as well as from emerging startups like Slack.
  • The executive in charge of Facebook at Work is the company’s director of engineering Lars Rasmussen, who joined Facebook in 2010 from Google, where he played a key role in the launch of its Google Maps service.
These days this idea of using social media at work could change things as new and digital media is on the rise. So companies should follow the movement and look into the future of social media and new technology.

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