Monday 9 February 2015

Media magazine 40


  1. The two texts the article focuses on are Pan Am which is a drama on ABC set in the sixties and Beyonce who is a music artist. 
  2. Examples of the male gaze: Beyonces music video where she winks at the audience in her 'sexy outfits' showing she is objectified and states she is welcoming the male gaze. In another music video she acts seductive allowing her to be objectified. 
  3. Texts such as Beyonce does suggest there is a need for feminism as the male gaze enforces that males should not look down on women as just sex objects even though they do according to her music videos. Pan Am suggests sexism as the example of the air stewardess on the magazine cover is presented in a certain way which is enjoyed by men as there are also male stewards. 
  4. Patriarchy:  An ideology that places men in a dominant position over women.
Third wave feminism: movement that redefined and encouraged women to be dominant and sexually assertive. 

Nostalgia: A sentimental longing for the past, often only remembering the positives of the time. 


No more page 3



  1. The founder of this campaign was Lucy Anne Holmes because she was sad that the most prominent photo of a women in a British newspaper is just 'in her pants'. 


  •  It’s 2014! Page 3 was first introduced in the sexist 1970s. A lot has changed over the last 30+ years in our society, we think it’s time The Sun caught up…
  •  It’s soft porn in the UK’s no.1 selling family newspaper that children are exposed to. Until 2003 the models were only 16 (and made to dress up in school ties and hats – seriously!) It’s never been OK. One day we’ll look back on this and think “oh my goodness, we did what?!”



  • What does it teach children? They see page after page of pictures of men in clothes doing stuff (running the country, having opinions, achieving in sport!) and what are the women doing in this society they’re learning about? Not much really, other than standing topless in their pants showing their bare breasts for men. It’s not really fair, is it?
  • Women say, do and think so many interesting and incredible things and should be celebrated for their many achievements. They are people, not things! Not ‘that’. The fact that we hear ‘look at the tits on that’ or ‘I’d do that’ is disgusting, disrespectful and objectifying. Page 3 of The Sun is the icon that perpetuates and normalises this horrible sexist ‘banter’.
  • Every single weekday for the last 44 years in The Sun newspaper the largest female image has been of a young woman (usually of a very particular age, race, physicality) showing her breasts for men, sending out a powerful message that whatever else a woman achieves, her primary role is to serve men sexually. Pretty rubbish that really.
  •  The Sun newspaper could be so much stronger without Page 3. Because currently, any story they run about women’s issues such as rape, sexual abuse, harassment, domestic violence or the dangers of online porn is drowned out and contradicted by the neon flashing sign of Page 3 that says ‘shut up, girls, and get your tits out.
3.   The contrasting debates are  that its outdated and pointless now. Barbara Ellen says being a glamour model is no different to catwalk models wearing certain clothing which also shows parts of the female. She also argues that if it is such a problem then  celebrities should be warned too and breast feeding mothers. 

4.  This campaign can be linked to the post feminism idea as the future of feminism can be seen as over now because women are deciding to show themselves how they please now and example being a page 3 model. Whereas feminism is more of rights of the women and equality.

5. I am in favour of the campaign because page 3 degrades women and they are seen as sex objects by the consumers, which in turn sort of corrupts their minds.

6. I believe there is still a need for feminism because women are still not regarded as highly as men, this is shown through politics and the media as there is always a higher percentage of men doing certain jobs than women.




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