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http://www.theguardian.com/technology/2015/feb/19/google-launch-youtube-subscription-service-without-ads-Netflix

Google to launch YouTube subscription service without ads



This article is about Google getting rid of advertisements on YouTube videos as a way of fine tuning it to consumer satisfaction, this is because they are rival to other sites such as Netflix.

• subscription offering was important to YouTube because some viewers did not wish to sit through advertisements.
• The move would allow YouTube to compete with companies such as Netflix and represent a significant change for the site, whose free ad-supported videos attract more than one billion users a month.
• YouTube has been exploring a paid, advert-free version of its service for some time, launching a pilot program in 2013 that allowed individual content providers to charge consumers a subscription fee to access a particular video channel.
• Launched last year, Google Preferred packages together the most popular YouTube channels and sells ads across them up front, in the same way that traditional TV ads are sold.

YouTube are trying to keep their consumers as there are other rivals out there and they want to stay in the game so are getting rid of things people do not like such as advertisements.