Snapchat helps Daily Mail and Vice Media get on message with youngsters
This article is about how other media organisations have linked up with snapchat and created a new discover page.
- Daily Mail, Vice Media and Snapchat, the messaging app once mainly known for sexting, might seem unlikely allies in shaping the future of media distribution. But in the frenetic search for the next big social media platform, it seems media organisations are prepared to accept unlikely bedfellows in the name of necessity.
- Media partners create what Snapchat calls “editions” – bundles of stories that disappear after 24 hours – for the new platform, with Snapchat’s fledgling editorial team also providing content.
- Discover is unusual as one of the first formal alliances between traditional media companies and new-style social media apps such as Line, WhatsApp and Snapchat, which host one-to-one messaging, rather than the one-to-many or many-to-many interactions of Twitter and Facebook. Yet its launch could also be seen as extensions of media organisations’ existing collaborations with these next-generation social media, which include the Oxford Mail launching a WhatsApp news service and the BBC experimenting with news via WhatsApp and WeChat in India, in a search for the “new Facebook” and the associated traffic.
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