ndm

http://www.theguardian.com/media/2015/mar/09/buzzfeed-david-cameron-interview-facebook 

BuzzFeed to stream live David Cameron interview 

This article is about Buzzfeed streaming a live interview of David Cameron on their Facebook page. 

• It will be the first international edition of the digital media outlet’s “BuzzFeed Brews” series, designed to offer a “casual setting rather than in a traditional interview format”.
•  It will be the first international edition of the digital media outlet’s “BuzzFeed Brews” series, designed to offer a “casual setting rather than in a traditional interview format”. 
• Cameron’s participation follows BuzzFeed’s interview with President Barack Obama last month, which was one of a number of interviews Obama did with new media outlets, including Vox at the start of last year.

In my opinion this helps consumers become more involved with politics as the social site Facebook is popular with the younger generation as well as the older, so a website like Buzzfeed is likely to be a favourite on many profiles therefore this is a clever way to make people view this.