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http://www.theguardian.com/small-business-network/2015/jan/13/how-use-instagram-promote-business

Snap happy: how to use Instagram


This article is about how small businesses can use the social media site Instagram to promote themselves.

•  Instagram is the social media tool of choice – and it’s easy to see why. The app has built up such a strong following it’s now more popular than Twitter, with monthly users topping 300 million.
• SMEs have quickly succumbed to Instagram’s charms, posting creative daily shots of their own brand and garnering thousands of fans while doing so. Premium womenswear boutique Black White Denim joined Instagram six months ago and has quickly usurped other social networks to become owner Jo Davies’ favourite platform.
• For many businesses owners, Instagram has not only catapulted brand awareness but also acted as a powerful sales driver. “Instagram makes a big difference to our business,” says Alienor Falconer, director of The Bright Company, a sleepwear and bedding brand for babies and young children. 

Instagram is a good way to help the businesses boost their popularity as the social site has many followers.